The rapidly evolving global business landscape in 2024 presents recruiters with unique challenges. As organizations race to acquire top talent, it's crucial to understand and anticipate these issues to maintain a competitive edge.

Here is a summary of 10 of the Top Challenges we have identified.


  1. Remote Work Integration

    • Challenge: With the normalization of remote work, organizations must continue to modify their recruiting practices to 'vet' candidates who excel in virtual environments and integrate them effectively into their teams.

    • Recommendation: Adapt interviewing techniques to assess remote working capabilities and invest in onboarding processes tailored for virtual environments.

  2. Skill Mismatch and Digital Transformation

    • Challenge: Rapid technological advancements mean that many roles require skills that are in short supply.

    • Recommendation: Partner with educational institutions, offer in-house training, or employ reskilling programs for your workforce. Learning needs to be a continual process within the work environment.

  3. Diversity, Equity, and Inclusion (DEI) Initiatives

    • Challenge: Organisations are under increasing pressure to diversify their workforce. However, translating DEI goals into actionable recruiting strategies can be challenging for many.

    • Recommendation: Develop targeted outreach programs and reassess job requirements to ensure they don't unintentionally exclude any group of people.

  4. Tightening Global Staffing Markets

    • Challenge: As economies recover from the pandemic, competition for top talent intensifies.

    • Recommendation: Adopt a proactive approach, nurturing relationships with potential candidates well before positions open.

  5. Employer Branding in the Digital Age

    • Challenge: In a world where Company reviews and ratings are available instantly, maintaining a positive employer brand is essential for both attracting and retaining staff.

    • Recommendation: Invest in an employer branding strategy, addressing negative feedback promptly and transparently.

  6. AI and Automation in Recruiting

    • Challenge: Striking a balance between automated processes and human touch can be challenging but needs to be met as the march towards AI-integrated processes continues.

    • Recommendation: Adopt AI tools that enhance the human aspect of recruiting rather than replace it.

  7. Generation Z Entering the Workforce

    • Challenge: Gen Z, with its unique set of expectations and values, is becoming a major segment of job seekers and the workforce but brings with it many differences and challenges to previous generations.

    • Recommendation: Understand Gen Z's priorities, such as sustainability or flexible working conditions, and incorporate them into job offers and their working environment.

  8. Evolving Gig Economy

    • Challenge: The rise of freelance and contract work changes the nature of commitment and loyalty in the workplace.

    • Recommendation: Create appealing packages for temporary roles and consider how these roles might evolve or offer pathways to permanent positions.

  9. Legal and Compliance Issues

    • Challenge: As remote work goes global, hiring across borders brings about intricate legal challenges concerning work permits, taxation, and benefits.

    • Recommendation: Stay updated with International employment laws and collaborate with legal experts when hiring cross-border.

  10. Mental Health and Well-being Concerns

  • Challenge: The importance of mental well-being has been magnified, making it a focal point for potential employees.

  • Recommendation: Develop and promote wellness programs and ensure that organisational culture prioritises employee well-being.


We believe recruiting in 2024 will demand adaptability, foresight, and a nuanced understanding of the changing global landscape. By anticipating these challenges and proactively addressing them, organisations can position themselves favourably in the race for top talent.


Can we help?

We have placed and filled over 100,000 temp and permanent assignments over the last 30 years so have a range of techniques, ideas and platforms that could help you. Why not call us on 0113 367 2880 to have a conversation with one of our team.  Alternatively drop us an email here or check out our Testimonials and Case Studies.




About the Author: Mark Woffenden

Mark Woffenden is a Director at Lucy Walker Recruitment and has an extensive knowledge of the issues and workings of the West Yorkshire and Greater Manchester Commercial markets developed over the last 20 years in the Industry