Not getting the volume or quality of response to fill your vacancies? No longer able to rely on a newspaper advert or an ad on your website? At a loss at what to do next? Maybe it's time to reconsider your attraction strategies.

In today’s fast-paced digital world, attracting the newest generation of workers and consumers, Gen Z, requires  a different approach, using more innovative strategies and a truly authentic approach. 

Gen Z, the newest and fastest generation in the workforce, are the first generation to grow up entirely in the digital age, making their habits, preferences, and values distinct from their predecessors, so, If you’re seriously looking to draw this vibrant group to your organization, understanding where and how to engage them is crucial.

Here are 8 different things, the team here at Lucy Walker Recruitment, one of the North of England's leading recruitment consultancies, believe you need to consider when focusing your advertising efforts to appeal to Gen Z.


1. Embrace the Power of Social Media

There are various sites but don't think Facebook, which is favoured by the older generations.

We are talking about the following platforms:

TikTok: This platform is a juggernaut for engaging with Gen Z, thanks to its dynamic short-form video content. Tap into trends, challenges, and authentic storytelling to capture their attention.

Instagram: With its visual focus, Instagram allows you to use posts, stories, and reels to convey your organisation's culture and values in a compelling way.

Snapchat: Despite the rise of other platforms, Snapchat remains a staple for quick snappy content and playful communication among Gen Z.

X (formerly known as Twitter):  To a lesser extent, for real-time engagement and to stay on top of industry-relevant conversations, Twitter is your go-to platform.


2. Be Prepared to Leverage Video and Online Communities

Don't underestimate the value of these communities.

YouTube: Utilise long-form content to provide deeper insights into what your organization offers, from culture to career opportunities.

Reddit and Discord: For engaging with very niche communities, these platforms can help you connect with Gen Z on a more personal level.


3. Don’t Overlook the Power of Professional Networking

LinkedIn: Increasingly popular among younger professionals, LinkedIn is a great place to showcase career opportunities and company insights but don't use it in isolation.

Recruitment Consultancy: Talk to established Recruiters, like ourselves, will have significant databases of targeted and prepped job seekers, obtained by our own targeted advertising who may fit your criteria. 


4. Remember that Content remains 'King'

Influencer Partnerships:  For larger-scale recruitment campaigns, consider teaming up with Gen Z influencers who share your brand's values for more authentic engagement.

Content Marketing: Produce content that echoes Gen Z’s values such as diversity, sustainability, and social justice through blogs, infographics, and podcasts.

Interactive and AR Ads: For niche opportunities consider platforms supporting augmented reality content can offer immersive advertising experiences that resonate well with this demographic.

Mobile-First Advertising: Given Gen Z's propensity for mobile browsing, ensure your content is mobile-optimised.


5. Email Marketing and Virtual Engagement work

Personalised Email Campaigns:  Ensure you tailor your emails with data-driven insights to make them more engaging for the Gen Z audience.

Virtual Events: Host interactive webinars, career fairs, and workshops to engage with Gen Z in the digital spaces they frequent.


6. Talk Their Language!

Highlight the issues that resonate and are important to them. You must understand that more than with any other Generation, you need to convince Gen Z as to why they should join your Organisation!

So talk to them about:-

Corporate Social Responsibility:  Given the importance of this to Gen Z, highlight your commitment to causes  such as environmental sustainability and social equity.

Work-Life Balance: Tell them how your Organisation provides this.

What's in it for Them: Talk to them about how your Organisation can help their career journey and development.


7. Use Analytics and Encourage Feedback

Analytics: Use insights from social media and web analytics to fine-tune your strategy based on what resonates with Gen Z.

Feedback: Encourage this demographic to share their thoughts through surveys or social media polls to better understand their preferences.


8. Explore the Impact of the Gaming Universe

Gaming Platforms: Engaging with the gaming community through platforms like Twitch or in-game advertising can be a potent strategy, given the significant overlap between Gen Z and gaming enthusiasts.



Can We Help You?

With over  30 years in business we have a range of techniques, ideas and platforms that could help you. Why not call us on 0113 367 2880 to have a conversation with one of our team.  Alternatively drop us an email here or check out our Testimonials and Case Studies.



About the Author: Mark Woffenden

Mark Woffenden is a Director at Lucy Walker Recruitment and has an extensive knowledge of the issues and workings of the West Yorkshire and Greater Manchester Commercial markets developed over the last 20 years in the Industry